About Little Finds

Little Finds started with a problem familiar to many parents: we wanted to get out with the kids but had no idea where to go.

Recommendations were scattered across WhatsApp groups, spreadsheets, Facebook posts, saved Instagram posts and conversations with other parents. Useful, but hard to find again when you actually needed them. Usually on a Saturday morning with a toddler already asking to leave the house.

Little Finds brings those recommendations together into one easy place: a curated, parent-powered guide to places and activities for kids, starting in Johannesburg and growing from there.

We're not a faceless directory. Every listing started as something a real parent found worth sharing, and we're always looking for more.

As more parents joined, we kept hearing the same thing: finding the place was only half the problem. The other half was actually deciding what to do, for which kids, on which day. So we built Pip, a planning assistant that does the thinking for you. Tell it your kids' ages and what kind of day you want, and it puts a plan together in seconds.